Reuters: Formula 1 Invite for 'C' Suite Clients: The purpose of the invite was to engage finance professionals to attend a software launch for Reuters Knowledge. Leveraging the existing sponsorship relationship with BMW Williams F1, the design was conceived using a combination of Financial Market and F1 Telemetry data. The design was created in the shape of a ticket which acted as an admittance invite. The right side was perforated and acted as a drop-in slip for an on-the-day raffle to win F1 experience with Juan Pablo Montoya.